So sorry for the delay! I ended up just having no time at all yesterday.
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prefectlives prompted:favorite makeup advertising campaigns OR favorite makeup brands in terms of ~aesthetic~/branding/packaging.
Thinking about this post made me realize just how little of my favorite makeup packaging I actually own! I'm not too snobby about packaging despite also being a total sucker for it; I definitely care more about the product itself, though of course it doesn't hurt if it's also cute. But I think a lot of the nicest packaging tends to coincide with the more luxe high end makeup, which I simply don't have a lot of, being usually broke. In general I really like vintage-style packaging, clear packaging so you can see the product inside, and anything gold. Literally anything.
theBalm :: I do not own ANYTHING by theBalm and I truly do not understand how that is because I covet everything every time I see it. Perhaps I feel merely spoiled by options and therefore cannot ever make a decision as to what to buy. I love that cutesy shit (though, am I wrong – the lip products always look hella cheap in comparison to the blushes and eyeshadows?).
YSL :: Lol I don't own any YSL either being a MAJOR CHEAPIE but I have eternally longed for one of the Rouge Voluptés – you know, the lipstick tube with the little band where you can see the color behind the YSL logo? LOVE. I love anything where you can see the color of the product in the packaging. They're so fancy.
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Benefit :: I am actually of two minds about Benefit. In high school I was a total brand fangirl (where exactly was teen me getting the funds for that, I wonder?) until I realized I was blitzing through products so quickly that I really couldn't justify spending so much on them. Like, no one wants to hit pan on a $40 face powder within a short period of time. But I do occasionally still give in to how cute it all is – I keep my Majorette blush on display because I don't tire of looking at it.
Circa :: Circa is a brand I've only ever seen at Walgreen's (they might be exclusive there?) but they're quickly becoming a favorite. The packaging is very 80s, black with gold detailing, and the lipstick tubes are really cute and chunky. I've been addicted to their BB cream for months now – I even re-bought it for my paler winter skin, which I rarely like a foundation enough to do, especially because I am loyal to no one. It has the most incredible texture. It's like...creamy? But also gel-like? But also not? I don't know, but it looks great. I only have one of their lipsticks but I'm dyinnng to get more, in part because they are all named after different starlets (Natalie, Audrey, Sofia, etc.) and if any one marketing decision was made to target me specifically, it is that. The only one I have is Audrey, which is a gorgeous neutral pinky nude. You know the end of Breakfast at Tiffany's where Audrey is putting on lipstick in the taxi? And every girl who ever loved that movie had a lifelong need to own that color? Yeah. It's basically that exact color.
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MAC Limited Editions :: Tbh even though I love MAC, their packaging is super boring and they are the definition of hit or miss when it comes to the Limited Editions. Some of them are hella cheap and unimaginative (the packaging of their Marilyn collection was TERRIBLE and yes I still bought a blush) but sometimes they're really cute! Their Archie's Girls collection was my personal favorite and I own two lipsticks from it: Betty Bright and Ronnie Red. I don't actually wear them all that much, lol, because Betty is a chalky pastel that I finally accepted will never look good on my pasty ass and Ronnie Red is a gorgeous magenta red, but that shit STAINS. Like, I dared to reapply it once while I was out and my lips were stained bright red for like two solid days. That's a bit much IMO.
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TonyMoly :: Korean makeup obviously owns in terms of cute packaging and unique products, and I'm only citing TonyMoly specifically because I have a few things from them. It's all just the definition of cute. The little fruit hand creams! The bunnies! The pandas! I have one lipstain that has a heart-shaped cap and I just DIE for it.
Vintage :: I probably love actual vintage packaging the absolute best. Lisa Eldridge's vintage makeup videos are killer so I'll link to one here. I just love how vintage makeup is often functional and beautiful (a purse with a lipstick holder! a compact that contains every single thing you need!), as well as a little more ornate than what we have now.
Besame :: I'm only putting Besame on here because they were a MAJOR DISAPPOINTMENT to me. I have two products from them: the violet face powder (because I heard for years and years how lovely and brightening it is) and the Peggy Carter lipstick (because I am a fangirl). And I just... I know vintage packaging was smaller than what we are used to, but for the amount of money I was coughing up I just did not expect either product to be so petite. And they also look cheap as hell. They're both incredibly light, cheap plastic. Like, if I'm shelling out $22 for a single lipstick, that shit better FEEL a little expensive. I have drugstore lipsticks that feel nicer and more high quality. As for the products themselves... The powder is totally useless, it makes even very pale me look chalky, and it now lives in my purse for "emergencies" which only guarantees that I never actually touch it. The lipstick is a beautiful color and it wears comfortably, but it's nothing special at all.
prefectlives prompted:Thinking about this post made me realize just how little of my favorite makeup packaging I actually own! I'm not too snobby about packaging despite also being a total sucker for it; I definitely care more about the product itself, though of course it doesn't hurt if it's also cute. But I think a lot of the nicest packaging tends to coincide with the more luxe high end makeup, which I simply don't have a lot of, being usually broke. In general I really like vintage-style packaging, clear packaging so you can see the product inside, and anything gold. Literally anything.
theBalm :: I do not own ANYTHING by theBalm and I truly do not understand how that is because I covet everything every time I see it. Perhaps I feel merely spoiled by options and therefore cannot ever make a decision as to what to buy. I love that cutesy shit (though, am I wrong – the lip products always look hella cheap in comparison to the blushes and eyeshadows?).
YSL :: Lol I don't own any YSL either being a MAJOR CHEAPIE but I have eternally longed for one of the Rouge Voluptés – you know, the lipstick tube with the little band where you can see the color behind the YSL logo? LOVE. I love anything where you can see the color of the product in the packaging. They're so fancy.
Benefit :: I am actually of two minds about Benefit. In high school I was a total brand fangirl (where exactly was teen me getting the funds for that, I wonder?) until I realized I was blitzing through products so quickly that I really couldn't justify spending so much on them. Like, no one wants to hit pan on a $40 face powder within a short period of time. But I do occasionally still give in to how cute it all is – I keep my Majorette blush on display because I don't tire of looking at it.
Circa :: Circa is a brand I've only ever seen at Walgreen's (they might be exclusive there?) but they're quickly becoming a favorite. The packaging is very 80s, black with gold detailing, and the lipstick tubes are really cute and chunky. I've been addicted to their BB cream for months now – I even re-bought it for my paler winter skin, which I rarely like a foundation enough to do, especially because I am loyal to no one. It has the most incredible texture. It's like...creamy? But also gel-like? But also not? I don't know, but it looks great. I only have one of their lipsticks but I'm dyinnng to get more, in part because they are all named after different starlets (Natalie, Audrey, Sofia, etc.) and if any one marketing decision was made to target me specifically, it is that. The only one I have is Audrey, which is a gorgeous neutral pinky nude. You know the end of Breakfast at Tiffany's where Audrey is putting on lipstick in the taxi? And every girl who ever loved that movie had a lifelong need to own that color? Yeah. It's basically that exact color.
MAC Limited Editions :: Tbh even though I love MAC, their packaging is super boring and they are the definition of hit or miss when it comes to the Limited Editions. Some of them are hella cheap and unimaginative (the packaging of their Marilyn collection was TERRIBLE and yes I still bought a blush) but sometimes they're really cute! Their Archie's Girls collection was my personal favorite and I own two lipsticks from it: Betty Bright and Ronnie Red. I don't actually wear them all that much, lol, because Betty is a chalky pastel that I finally accepted will never look good on my pasty ass and Ronnie Red is a gorgeous magenta red, but that shit STAINS. Like, I dared to reapply it once while I was out and my lips were stained bright red for like two solid days. That's a bit much IMO.
TonyMoly :: Korean makeup obviously owns in terms of cute packaging and unique products, and I'm only citing TonyMoly specifically because I have a few things from them. It's all just the definition of cute. The little fruit hand creams! The bunnies! The pandas! I have one lipstain that has a heart-shaped cap and I just DIE for it.
Vintage :: I probably love actual vintage packaging the absolute best. Lisa Eldridge's vintage makeup videos are killer so I'll link to one here. I just love how vintage makeup is often functional and beautiful (a purse with a lipstick holder! a compact that contains every single thing you need!), as well as a little more ornate than what we have now.
Besame :: I'm only putting Besame on here because they were a MAJOR DISAPPOINTMENT to me. I have two products from them: the violet face powder (because I heard for years and years how lovely and brightening it is) and the Peggy Carter lipstick (because I am a fangirl). And I just... I know vintage packaging was smaller than what we are used to, but for the amount of money I was coughing up I just did not expect either product to be so petite. And they also look cheap as hell. They're both incredibly light, cheap plastic. Like, if I'm shelling out $22 for a single lipstick, that shit better FEEL a little expensive. I have drugstore lipsticks that feel nicer and more high quality. As for the products themselves... The powder is totally useless, it makes even very pale me look chalky, and it now lives in my purse for "emergencies" which only guarantees that I never actually touch it. The lipstick is a beautiful color and it wears comfortably, but it's nothing special at all.